An advanced campus culture is the cohesive and centripetal force of a school, as well as its core brand competitiveness. To further enhance the awareness of in-school staff about the Merchiston International School Shenzhen brand culture and market enrollment strategies, the Lighthouse Education Group held a high-quality brand culture development sharing session on July 12. Mr. Jianjun Lyu, Chairman of the Board of Directors of Lighthouse Education Group and founder of Merchiston International School Shenzhen, along with Mr. Simon Smith, Senior Consultant of Branding, Culture and Ethos at Lighthouse Education Group, shared insights on how to build a high-quality, connotative, and systematically scientific Beacon brand culture from multiple dimensions such as brand, culture, and spirit.

At the meeting, Mr. Simon Smith gave a presentation titled "Explore the Charm of a Pure British Boarding School at MIS." Drawing on his experiences in teaching research, boarding management, and brand operation, he shared the connotation, significance, and strategies of Merchiston International School Shenzhen's culture and distinctive brand building, as well as how the Marketing & Admissions team can effectively tell the story of Merchiston International School Shenzhen and convey its core values.

As the first British boarding international school in Shenzhen and the only overseas branch of Merchiston Castle School in Edinburgh with nearly two hundred years of history, Merchiston International School Shenzhen drives all its teachers and students to pursue excellence continuously under the educational philosophy of "academic excellence with warmth." This philosophy guides students toward their future life directions, helping them achieve not only academic success but also find suitable development paths driven by their inner passions.

Following this, Mr. Jianjun Lyu shared the practices of the school's cultural and distinctive brand building, highlighting innovations within the tradition. He emphasized that the Marketing & Admissions teams at each campus should continuously iterate and upgrade their knowledge systems in response to the complex and ever-changing market environment, effectively reaching out to parents and students with the core brand culture of Merchiston International School Shenzhen, "academic excellence with warmth."

The sharing session was rich in advanced concepts and content, combining macro market analysis with detailed case explanations, sparking thoughts and resonating with the audience.